{"id":229799,"date":"2025-12-20T12:00:25","date_gmt":"2025-12-20T01:00:25","guid":{"rendered":"https:\/\/www.russh.com\/?p=229799"},"modified":"2025-12-10T13:55:40","modified_gmt":"2025-12-10T02:55:40","slug":"in-the-bag-maggie-hewitt-beauty-routine","status":"publish","type":"post","link":"https:\/\/www.russh.com\/in-the-bag-maggie-hewitt-beauty-routine\/","title":{"rendered":"Maggie Hewitt on affordable skincare, Eucalyptus showers and the rituals that got her through pregnancy"},"content":{"rendered":"

Maggie Hewitt is well known for her slow New Zealand fashion brand, Maggie Marilyn<\/a>. But she’s also got a strong affinity for beauty and wellness rituals. Hailing from the Bay of Islands in the North Island, her upbringing was mostly outdoors; she values a slow pace, fresh air, simple pleasures \u2014 a mindset made all the more necessary since the birth of her first baby, Ralph.<\/p>\n

Her beauty routine is varied but comprehensive: at-home LED light, fresh Eucalyptus showers, salt therapy, organic oils, fermented foods, fresh makeup but heavy-lifting skincare. Here, Hewitt shares her rituals and favourite products, from makeup artists tips on set, to the signature scent she inherited from her mum.<\/p>\n

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What\u2019s your earliest beauty-related memory?<\/h3>\n

My mum has worn Tom Ford Tobacco Vanille<\/a> perfume most of my life, and I remember stealing sprays as a teenager when she wasn\u2019t looking. I started wearing it about a decade ago; it\u2019s warm and sweet and reminds me of her hugs. I love the idea that as we grow and evolve, some things in our beauty routines and wardrobes stay the same.<\/p>\n

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What was the first product you ever owned?<\/h3>\n

It must have been Maybelline Great Lash Mascara<\/a>, that neon pink and lime green tube?<\/p>\n

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How has your approach to beauty evolved over the years?<\/h3>\n

I\u2019ve always taken a pretty holistic approach to beauty and tried to take care of myself from the inside so that makeup and skincare can just be icing on top. The needs of my skin have changed in different seasons of my life: As a teen I struggled with acne, and when I moved to Sydney in my late twenties my skin broke out from stress and different water. Makeup artist Isabella Schimid<\/a> \u2014 who is the beauty bible and always gives the best advice \u2014 told me I should switch to The Ordinary to help soothe my skin and I\u2019ve had it in my routine ever since.<\/p>\n

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I imagine becoming a mum has also altered this in some way?<\/h3>\n

Yes, transitioning into motherhood changed my skin needs all over again. I\u2019ve always been pretty ingredient-conscious, but pregnancy and breastfeeding made me even more aware of what I was ingesting and applying. I swear by organic rosehip oil; I lathered my belly and boobs in it my whole pregnancy and managed to avoid stretch marks. I\u2019m still using it now.<\/p>\n

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What does your current morning routine look like?<\/h3>\n

It\u2019s a bit of a whirlwind. I do a quick full-body dry brush to stimulate the blood and wake myself up (it\u2019s also a great exfoliator) then jump in the shower. I use a Squalane Cleanser<\/a> morning and night followed by a few drops of Hyaluronic Acid. All of my makeup is from Westman Atelier; the quality is unmatched, the formulas are clean and everything is designed to apply quickly, usually with just clean hands. I use the Vital Skincare Complexion Drops<\/a> as my foundation, followed by their Baby Cheeks Blush<\/a> and Highlight Stick<\/a>. You can do your whole face in under a minute, perfect for a mum with no time. The final step, usually done in the car mirror, is Kevyn Aucoin Curling Mascara<\/a>. I like how easily it comes off at the end of the day.<\/p>\n

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What about your evening routine?<\/h3>\n

I walk the Bondi boardwalk at least once a day. Finishing my days by the beach and the smell of salt helps my cortisol drop. Once I\u2019ve put Ralph down, I\u2019ll have a second hot shower, this time a much longer one. I\u2019ll take my time and wash my hair with Davines OI Shampoo<\/a> and Conditioner<\/a>, and then apply my organic rosehip oil when I step out. I\u2019ll make a hot tea, take all of my tonics and tinctures, before my partner Josh and I will catch our breath from the day.<\/p>\n

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You’re probably getting less sleep than ever right now, but what do you take before bed? Is there anything you find helps with sleep?<\/h3>\n

I\u2019ve been really into organic raw beet kvass lately, which I buy from Broth Bar & Larder in Bronte<\/a>. It\u2019s great for fatigue, and has helped my skin settle back into equilibrium post-birth as it\u2019s a natural detoxifier. I\u2019ve also done regular acupuncture my entire adult life and swear by it for digestion, immunity, and my quality of sleep (even when I\u2019m only getting a few hours\u2026).<\/p>\n

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What products do you repurchase the most?<\/h3>\n
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  1. Muslin face cloths (they\u2019re so much softer on your skin than regular wash cloths).<\/li>\n
  2. Eucalyptus leaves from the farmer\u2019s market to hang in the shower.<\/li>\n
  3. Westman Atelier Complexion Drops<\/a>.<\/li>\n
  4. The Ordinary Hyaluronic Acid<\/a>.<\/li>\n
  5. Davines OI Shampoo<\/a> and Conditioner<\/a>.<\/li>\n<\/ol>\n

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    Last beauty trend you got sucked into?<\/h3>\n

    Sun-kissed blush! I love the look of flushed cheeks. I use my finger to apply my Westman Atelier bronzing stick or cream blush from the sides of temples all the way down and across my cheeks, and then carry it across my nose to create that \u201clingered-ten-minutes-too-long in the sun\u201d look without damage.<\/p>\n

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    It\u2019s a Sunday and you\u2019ve got a few extra minutes to do something for yourself, beauty-wise. What products are you reaching for?<\/h3>\n

    Red light. My facialist, Clare at FENN<\/a>, first introduced it to me and it\u2019s the best bang for your buck when it comes to skin if you\u2019re short on time.<\/p>\n

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    What’s your ultimate beauty indulgence?<\/h3>\n

    A facial, always. It feels like such a treat but my skin is always better in the long-run when I commit to regular facials. Clare is my go-to, we became friends through our appointments together and it\u2019s so special that she\u2019s a mum now too; we swap notes.<\/p>\n

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    Tell me about the beauty direction and skin prep for your most recent Maggie Marilyn campaign?<\/h3>\n

    We shot our latest campaign at my family home in the Bay of Islands and it was daunting being in front of the camera\u2026 I wanted the beauty look to reflect that feeling of being in your happy place: skin that doesn\u2019t look weighed down by makeup but instead looks healthy and warm to the touch. That\u2019s how my skin feels in summer when I\u2019m at home with my sisters. Our makeup artist, Fiona Wright, prepped my skin with Hyaluronic Acid 2% + B5<\/a>. This was sealed with the brand\u2019s NMF + Phytoceramides moisturiser. To keep coverage looking natural, Fiona used Kosas Revealer Concealer<\/a> in place of foundation, and warmed my skin with the Kosas Blush<\/a>. She also used the MCo XtendLash Mascara<\/a> which I\u2019d never used before. I’m now obsessed with it.<\/p>\n

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    What act of self-care (skincare, movement, wellness \u2013 anything big or small) instantly improves your mood if it\u2019s been a day?<\/h3>\n

    Taking my son down to the beach for a walk or swim. Having the ocean on my back doorstep will never get old.<\/p>\n

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    Who\u2019s beauty, or approach to beauty, do you admire?<\/h3>\n

    Rachel Waller<\/a>. She\u2019s such a muse of mine and her approach to health and beauty aligns with my own beliefs. I first cast her in our Australian Fashion Week Show in 2023 and was immediately enamoured. She lives her life fuelled by gratitude and adventure, is a proud grandmother and mother, and takes her wellbeing as seriously as she takes her commitment to joy – and all of that radiates through her beauty. The first time we met she smelt like roses and when I asked her about it she said she\u2019s had the same signature scent her whole life, rose essential oil. Heaven.<\/p>\n

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    Shop Maggie’s Edit<\/h3>\n

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    Davines OI Shampoo<\/a><\/h3>\n

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    Westman Atelier Complexion Drops<\/a><\/h3>\n

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    The Ordinary Hyaluronic Acid<\/a><\/h3>\n

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