{"id":261429,"date":"2025-08-29T13:14:24","date_gmt":"2025-08-29T03:14:24","guid":{"rendered":"https:\/\/www.russh.com\/?p=261429"},"modified":"2025-09-10T15:39:47","modified_gmt":"2025-09-10T05:39:47","slug":"longines-primaluna-jennifer-lawrence-interview","status":"publish","type":"post","link":"https:\/\/www.russh.com\/longines-primaluna-jennifer-lawrence-interview\/","title":{"rendered":"Jennifer Lawrence on understated style, everyday moments and the PrimaLuna collection"},"content":{"rendered":"<p>There\u2019s something about time that feels different when it\u2019s yours. In the quiet moments before a red carpet or the small rituals of everyday life, <a href=\"https:\/\/www.russh.com\/longines-mini-dolcevita-jennifer-lawrence\/\" target=\"_blank\" rel=\"noopener\">Jennifer Lawrence<\/a> finds herself drawn to the pieces that slip easily into her world. For her, elegance isn\u2019t loud or demanding. It\u2019s quiet, assured, the kind that moves with you rather than announcing itself. It\u2019s no surprise, then, that she has become the face of Longines\u2019 <a href=\"https:\/\/www.longines.com\/en-au\/watches\/elegance\/primaluna?srsltid=AfmBOoquio9fo9gJDrXlyjnG8gDYzc5pAfOZJqUvrFabXr80GLgJZe3n\" target=\"_blank\" rel=\"noopener\">newly reimagined PrimaLuna<\/a>.<\/p>\n<p>The watch itself feels like a secret spoken softly. Its 34mm rounded case sits with ease on the wrist, a gentle curve that recalls the full moon. Inside, Longines has reimagined not only the form but the function, introducing a moonphase complication paired with a practical date display \u2013 a poetic nod to celestial cycles, balanced with everyday usefulness. Powered by the watchmaker&#8217;s exclusive L899.5 calibre, the movement offers a generous 72-hour power reserve, so that even if you set it down for a long weekend, it keeps pace with you when you return. Yet none of this feels technical when you wear it. Instead, there\u2019s a quiet confidence in the way the PrimaLuna carries itself, as if it was always meant to be there.<\/p>\n<p>&nbsp;<\/p>\n<p><center><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fbusiness.facebook.com%2FRusshMagazine%2Fvideos%2F806882355118812%2F&amp;show_text=false&amp;width=560&amp;t=0\" width=\"560\" height=\"314\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>&nbsp;<\/p>\n<p>When Lawrence speaks about her relationship with Longines, it isn\u2019t in the language of ambassadors and contracts but with the ease of someone who has genuinely found pieces that fit her life. \u201cI like that it\u2019s sleek, understated, and precise,\u201d she says of the PrimaLuna. \u201cYou can really feel the watchmaking excellence, but it\u2019s never trying too hard.\u201d For her, elegance comes alive in those moments of simplicity \u2013 getting ready quickly, slipping on something that makes her feel polished without effort. \u201cThat\u2019s when I feel most elegant,\u201d she admits, a reminder that the best accessories are the ones that dissolve into who we already are.<\/p>\n<p>In the new campaign, shot in an empty opera house, Lawrence is alone, surrounded not by crowds but by silence. The imagery is moody, cinematic, a little dreamlike \u2013 a meditation on how elegance often exists away from the spotlight. Watching her, you understand what she means when she says Longines watches are not just jewellery. They\u2019re functional, yes, but more than that, they carry an intimacy, an ability to transform the way you inhabit time itself.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-261433 aligncenter\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/08\/jlaw-2.jpg\" alt=\"\" width=\"900\" height=\"1200\" srcset=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/08\/jlaw-2.jpg 900w, https:\/\/www.russh.com\/wp-content\/uploads\/2025\/08\/jlaw-2-225x300.jpg 225w, https:\/\/www.russh.com\/wp-content\/uploads\/2025\/08\/jlaw-2-768x1024.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>That intimacy extends to how she sees time these days. \u201cThe older I get, the more I realize that how I feel when I\u2019m doing something is important. A good day starts with my mindset,\u201d she reflects. For Lawrence, the best use of time is in appreciation \u2013 not in chasing more of it, but in slowing down to notice what\u2019s already there. The PrimaLuna, with its soft lunar cues and quiet sophistication, feels like an emblem of that approach.<\/p>\n<p>It\u2019s easy to imagine her slipping it on for a school run, a meeting with her production company, or a Cannes premiere \u2013 the watch adapting, never out of place. \u201cThe new PrimaLuna feels timeless,\u201d she says simply. \u201cIt has the kind of classic elegance that can easily go from day to night, casual to formal.\u201d<\/p>\n<p>And maybe that\u2019s the point. Longines hasn\u2019t just made another watch; it has created a companion for women who move fluidly between roles and rhythms. For Lawrence, and for those who see elegance not as performance but as presence, the PrimaLuna isn\u2019t just about keeping time. It\u2019s about keeping it close.<\/p>\n<p>&nbsp;<\/p>\n\n<style type=\"text\/css\">\n#ag_sc_newsletter { margin:3em 0 1em; }\n#ag_sc_newsletter .row_sc { overflow:hidden; }\n#ag_sc_newsletter.solo .col_half { width:auto; float:none; margin-bottom:2em; }\n#ag_sc_newsletter .col_half h3 { text-align:center !important; }\n#ag_sc_newsletter .col_half h3.icon { margin-bottom:0.75em; }\n#ag_sc_newsletter .col_half h3.icon i { font-size:inherit !important; }\n#ag_sc_s { background:#fff; color:#000; text-align:center; border:solid 1px #000; padding:6em 3em; margin:0 1em; }\n#ag_sc_s h3 { margin-bottom:1em !important; }\n#main article .entry-content #ag_sc_s ul { font-size:14px; }\n#ag_sc_s ul { overflow:hidden; list-style-type:none; text-align:center; display:inline-block; }\n#ag_sc_s ul li { float:left; list-style-type:none; margin:0 0.5em; }\n#ag_sc_s ul li i { font-size:2.4em !important; }\n<\/style>\n<div id=\"ag_sc_newsletter\" class=\"solo\">\n  <div class=\"row_sc\">\n    <div id=\"ag_sc_s\" class=\"col_half\">\n      <h3>Stay inspired, follow us.<\/h3>\n      <ul>\n        <li><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/russhmagazine\/\"><i class=\"fa fa-instagram\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@russhmagazine\"><img decoding=\"async\" class=\"russh_svg\" src=\"\/wp-content\/themes\/russh\/img\/tiktok-brands-solid.png\" alt=\"RUSSH TikTok icon\" height=\"30\" style=\"max-height:30px;\" \/><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/RusshMagazine\/\"><i class=\"fa fa-facebook\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.pinterest.com.au\/russhaustralia\/\"><i class=\"fa fa-pinterest\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/user\/Russhmag\"><i class=\"fa fa-youtube\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/x.com\/russh_magazine\"><img decoding=\"async\" class=\"russh_svg\" src=\"\/wp-content\/themes\/russh\/img\/x-twitter-brands-solid.png\" alt=\"RUSSH X icon\" height=\"30\" style=\"max-height:30px;\" \/><\/a><\/li>\n      <\/ul>\n    <\/div>\n  <\/div> \n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The actress shares her thoughts on elegance, rituals and quiet luxury.<\/p>\n","protected":false},"author":41,"featured_media":261432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,8178],"tags":[2313],"class_list":["post-261429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-watches-fine-jewellery","tag-news-6"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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