{"id":262477,"date":"2025-09-09T13:30:17","date_gmt":"2025-09-09T03:30:17","guid":{"rendered":"https:\/\/www.russh.com\/?p=262477"},"modified":"2025-09-24T16:27:36","modified_gmt":"2025-09-24T06:27:36","slug":"postcards-from-tonder-denmark-with-ecco","status":"publish","type":"post","link":"https:\/\/www.russh.com\/postcards-from-tonder-denmark-with-ecco\/","title":{"rendered":"Postcards from T\u00f8nder, Denmark with ECCO"},"content":{"rendered":"<p style=\"text-align: center;\"><em>In partnership with ECCO<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>I think it\u2019s safe to say that T\u00f8nder, a small town of 7,477 people located at the border of Denmark and Germany, is a niche travel destination. So, when I was invited to travel there with ECCO, I figured this could be the perfect reason for me to explore the Danish region of Southwest Jutland, in some of the comfiest shoes possible.<\/p>\n<p>Accessed via your nearest city, in my case Hamburg, the town of T\u00f8nder and its neighbouring Bredebro are the unexpected home of footwear empire ECCO. Founded in 1963 by Karl Toosbuy, the brand remains loyal to its hometown and region, as well as to its founder, with the business still family run to this day from the town of T\u00f8nder. It was a pleasant shock to realise that a global business operating in over 100 markets globally would decide to retain its head office in such a humble and quiet town; but the more I explored the more I realised how the peace and isolation are an asset to innovation.<\/p>\n<p>There is room to breathe at ECCO. An oasis in the heart of farmland, they have created a campus of accommodation, recreation and business built amongst livestock and crops. On arrival, we are welcomed by the iconic ECCO Foot sculpture in the field out the front of ECCO HQ \u2013 the artwork surrounded by three ponies (naturally).<\/p>\n\n<div class=\"russh_gallery\" id=\"russh_gallery\">\n  <div class=\"images\">\n    <ul>\n      <li class=\"\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco6.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco6.jpg\" alt=\"Ecco6\" data-caption=\"\" data-description=\"\"><\/a><\/li><li class=\"hidden\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco1.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco1.jpg\" alt=\"Ecco1\" data-caption=\"\" data-description=\"\"><\/a><\/li><li class=\"hidden\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco8.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco8.jpg\" alt=\"Ecco8\" data-caption=\"\" data-description=\"\"><\/a><\/li>\n    <\/ul>\n    <div class=\"ag_gallery_arrow\"><i class=\"fa fa-long-arrow-left\" aria-hidden=\"true\"><\/i><\/div>\n    <div class=\"ag_gallery_arrow ag_right\"><i class=\"fa fa-long-arrow-right\" aria-hidden=\"true\"><\/i><\/div>\n  <\/div>\n  <div class=\"caption set\">\n    <div class=\"col-two-third\">\n      <p><em><span class=\"index\">1<\/span>\/<span id=\"spn-total-thumbnail\">3<\/span>&nbsp;&nbsp;&nbsp;<span class=\"caption_text\"><\/span><\/em><span class=\"ag_div\" style=\"display:none;\"><br>&nbsp;<br><\/span><em><span class=\"description_text\"><\/span><\/em><\/p>\n    <\/div>\n    <div class=\"col-one-third\">\n      <p><a data-fancybox=\"gallery\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco6.jpg\" class=\"large_link swipebox\"><i class=\"fa fa-clone\" aria-hidden=\"true\"><\/i><\/a><\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n<p>The sculpture is an apt representation of the core ethos of ECCO \u2013 \u2018form follows foot\u2019. The entire ECCO business pivots around the foot and what it needs to be comfortable &#8211; a core inspiration for all their shoes. It\u2019s this throughline that continues to prompt inspiration since the brands inception; especially for Design Director Niki T\u00e6stensten \u201cIt\u2019s not about reinterpreting that philosophy season after season, but rather constantly developing, rethinking and innovating how we translate it for the wearer.\u201d<\/p>\n<p>I was able to put ECCO\u2019s comfort claim to the test on this trip, as having a mere 72 hours in T\u00f8nder meant a lot of exploring to do. Within a day, I would switch from a professional heeled leather boot for exploring ECCO\u2019s studios and factories (where we got to see the patented full injection shoes being made, and how the unique lasts (aka foot forms) are hand created) to a comfortable sneaker like the Biom C-Trail when exploring Schackenborg Castle and running to take photos of horses just 10 minutes away. My feet were ready to party on, but my jet lag wouldn\u2019t let me.<\/p>\n\n<div class=\"russh_gallery\" id=\"russh_gallery\">\n  <div class=\"images\">\n    <ul>\n      <li class=\"\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco13-1.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco13-1.jpg\" alt=\"Ecco13\" data-caption=\"\" data-description=\"\"><\/a><\/li><li class=\"hidden\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco12-1.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco12-1.jpg\" alt=\"Ecco12\" data-caption=\"\" data-description=\"\"><\/a><\/li><li class=\"hidden\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco9-1.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco9-1.jpg\" alt=\"Ecco9\" data-caption=\"\" data-description=\"\"><\/a><\/li>\n    <\/ul>\n    <div class=\"ag_gallery_arrow\"><i class=\"fa fa-long-arrow-left\" aria-hidden=\"true\"><\/i><\/div>\n    <div class=\"ag_gallery_arrow ag_right\"><i class=\"fa fa-long-arrow-right\" aria-hidden=\"true\"><\/i><\/div>\n  <\/div>\n  <div class=\"caption set\">\n    <div class=\"col-two-third\">\n      <p><em><span class=\"index\">1<\/span>\/<span id=\"spn-total-thumbnail\">3<\/span>&nbsp;&nbsp;&nbsp;<span class=\"caption_text\"><\/span><\/em><span class=\"ag_div\" style=\"display:none;\"><br>&nbsp;<br><\/span><em><span class=\"description_text\"><\/span><\/em><\/p>\n    <\/div>\n    <div class=\"col-one-third\">\n      <p><a data-fancybox=\"gallery\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco13-1.jpg\" class=\"large_link swipebox\"><i class=\"fa fa-clone\" aria-hidden=\"true\"><\/i><\/a><\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n<p>In a world that has become obsessed with fitness and wellbeing, brands like ECCO are bridging the gap between fashion and function. With a focus on the physical needs of a good comfortable shoe, but an awareness of the emotional comfort that great design provides, ECCO lands in a sweet spot of functional fashion forward footwear that is designed to last. They have a confidence in their product, and a Danish minimalism and effortless to their designs, that has caught the eye of the likes of Chloe Sevingy, Zendaya, Dua Lipa and Jennifer Lawrence. Specifically, the Sneakerina to sneak them all; the ECCO BIOM lite sneakers.<\/p>\n<p>ECCO doesn\u2019t give into the relentless trend cycles but maintains a diverse range of footwear for any occasion and any wearer. They don\u2019t target a demographic or a specific group \u2013 if you have feet and are going to walk around, and want to look good doing so, ECCO is for you. This same energy has been carried since its inception, as I realised when given a peek into the ECCO archives. Iconic shoes since 1963, my exclusive peek into the vault revealed that they truly have always been at the forefront of style and comfort, with the brand\u2019s past collections a strong source of inspiration for their future.<\/p>\n\n<div class=\"russh_gallery\" id=\"russh_gallery\">\n  <div class=\"images\">\n    <ul>\n      <li class=\"\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco3.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco3.jpg\" alt=\"Ecco3\" data-caption=\"\" data-description=\"\"><\/a><\/li><li class=\"hidden\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco14.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco14.jpg\" alt=\"Ecco14\" data-caption=\"\" data-description=\"\"><\/a><\/li><li class=\"hidden\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco11.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco11.jpg\" alt=\"Ecco11\" data-caption=\"\" data-description=\"\"><\/a><\/li><li class=\"hidden\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco10.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco10.jpg\" alt=\"Ecco10\" data-caption=\"\" data-description=\"\"><\/a><\/li>\n    <\/ul>\n    <div class=\"ag_gallery_arrow\"><i class=\"fa fa-long-arrow-left\" aria-hidden=\"true\"><\/i><\/div>\n    <div class=\"ag_gallery_arrow ag_right\"><i class=\"fa fa-long-arrow-right\" aria-hidden=\"true\"><\/i><\/div>\n  <\/div>\n  <div class=\"caption set\">\n    <div class=\"col-two-third\">\n      <p><em><span class=\"index\">1<\/span>\/<span id=\"spn-total-thumbnail\">4<\/span>&nbsp;&nbsp;&nbsp;<span class=\"caption_text\"><\/span><\/em><span class=\"ag_div\" style=\"display:none;\"><br>&nbsp;<br><\/span><em><span class=\"description_text\"><\/span><\/em><\/p>\n    <\/div>\n    <div class=\"col-one-third\">\n      <p><a data-fancybox=\"gallery\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco3.jpg\" class=\"large_link swipebox\"><i class=\"fa fa-clone\" aria-hidden=\"true\"><\/i><\/a><\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n<p>The future of ECCO is bright. Owning all their own tanneries and factories, and creating their own patented technology, means they are running their own race against a market of mass production. And design-wise innovation is ripe, not only in their main lines but with ECCO Kollective, the experimental design studio that focuses on collaborations with designers who \u2018get it\u2019 (such as Louis-Gabriel Nouchi, Ottolinger, Craig Green, Natacha Ramsay-Levi and Kiko Kostadinov to name a few). While we wait for the ECCO Kollective to expand into the Australian market, please see below some of my favourite moments from my time in T\u00f8nder with ECCO.<\/p>\n\n<div class=\"russh_gallery\" id=\"russh_gallery\">\n  <div class=\"images\">\n    <ul>\n      <li class=\"\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco5.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco5.jpg\" alt=\"Ecco5\" data-caption=\"\" data-description=\"\"><\/a><\/li><li class=\"hidden\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco2.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco2.jpg\" alt=\"Ecco2\" data-caption=\"\" data-description=\"\"><\/a><\/li><li class=\"hidden\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco4.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco4.jpg\" alt=\"Ecco4\" data-caption=\"\" data-description=\"\"><\/a><\/li><li class=\"hidden\"><a data-fancybox=\"gallery\" data-caption=\"\" class=\"swipebox\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco7.jpg\"><img decoding=\"async\" style=\"width:100%;height:auto !important;\" width=\"940\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco7.jpg\" alt=\"Ecco7\" data-caption=\"\" data-description=\"\"><\/a><\/li>\n    <\/ul>\n    <div class=\"ag_gallery_arrow\"><i class=\"fa fa-long-arrow-left\" aria-hidden=\"true\"><\/i><\/div>\n    <div class=\"ag_gallery_arrow ag_right\"><i class=\"fa fa-long-arrow-right\" aria-hidden=\"true\"><\/i><\/div>\n  <\/div>\n  <div class=\"caption set\">\n    <div class=\"col-two-third\">\n      <p><em><span class=\"index\">1<\/span>\/<span id=\"spn-total-thumbnail\">4<\/span>&nbsp;&nbsp;&nbsp;<span class=\"caption_text\"><\/span><\/em><span class=\"ag_div\" style=\"display:none;\"><br>&nbsp;<br><\/span><em><span class=\"description_text\"><\/span><\/em><\/p>\n    <\/div>\n    <div class=\"col-one-third\">\n      <p><a data-fancybox=\"gallery\" href=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/09\/Ecco5.jpg\" class=\"large_link swipebox\"><i class=\"fa fa-clone\" aria-hidden=\"true\"><\/i><\/a><\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n<style type=\"text\/css\">\n#ag_sc_newsletter { margin:3em 0 1em; }\n#ag_sc_newsletter .row_sc { overflow:hidden; }\n#ag_sc_newsletter.solo .col_half { width:auto; float:none; margin-bottom:2em; }\n#ag_sc_newsletter .col_half h3 { text-align:center !important; }\n#ag_sc_newsletter .col_half h3.icon { margin-bottom:0.75em; }\n#ag_sc_newsletter .col_half h3.icon i { font-size:inherit !important; }\n#ag_sc_s { background:#fff; color:#000; text-align:center; border:solid 1px #000; padding:6em 3em; margin:0 1em; }\n#ag_sc_s h3 { margin-bottom:1em !important; }\n#main article .entry-content #ag_sc_s ul { font-size:14px; }\n#ag_sc_s ul { overflow:hidden; list-style-type:none; text-align:center; display:inline-block; }\n#ag_sc_s ul li { float:left; list-style-type:none; margin:0 0.5em; }\n#ag_sc_s ul li i { font-size:2.4em !important; }\n<\/style>\n<div id=\"ag_sc_newsletter\" class=\"solo\">\n  <div class=\"row_sc\">\n    <div id=\"ag_sc_s\" class=\"col_half\">\n      <h3>Stay inspired, follow us.<\/h3>\n      <ul>\n        <li><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/russhmagazine\/\"><i class=\"fa fa-instagram\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@russhmagazine\"><img decoding=\"async\" class=\"russh_svg\" src=\"\/wp-content\/themes\/russh\/img\/tiktok-brands-solid.png\" alt=\"RUSSH TikTok icon\" height=\"30\" style=\"max-height:30px;\" \/><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/RusshMagazine\/\"><i class=\"fa fa-facebook\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.pinterest.com.au\/russhaustralia\/\"><i class=\"fa fa-pinterest\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/user\/Russhmag\"><i class=\"fa fa-youtube\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/x.com\/russh_magazine\"><img decoding=\"async\" class=\"russh_svg\" src=\"\/wp-content\/themes\/russh\/img\/x-twitter-brands-solid.png\" alt=\"RUSSH X icon\" height=\"30\" style=\"max-height:30px;\" \/><\/a><\/li>\n      <\/ul>\n    <\/div>\n  <\/div> \n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I think it\u2019s safe to say that T\u00f8nder, a small town of 7,477 people located at the border of Denmark and Germany, is a niche travel destination. Come along with &#8216;RUSSH&#8217; editor, Olivia Repaci.<\/p>\n","protected":false},"author":61,"featured_media":262514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[30,4529],"tags":[3266,2312],"class_list":["post-262477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postcard","category-travel","tag-native","tag-news-5"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Postcards from T\u00f8nder, Denmark with ECCO - RUSSH<\/title>\n<meta name=\"description\" content=\"T\u00f8nder is certainly a niche travel destination, so when &#039;RUSSH&#039; editor Olivia Repaci visited ECCO headquarters, there was plenty to discover.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.russh.com\/postcards-from-tonder-denmark-with-ecco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Postcards from T\u00f8nder, Denmark with ECCO - 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