{"id":268129,"date":"2025-10-29T15:38:17","date_gmt":"2025-10-29T04:38:17","guid":{"rendered":"https:\/\/www.russh.com\/?p=268129"},"modified":"2025-10-29T15:38:17","modified_gmt":"2025-10-29T04:38:17","slug":"daisy-hoppen-in-the-cabinet","status":"publish","type":"post","link":"https:\/\/www.russh.com\/daisy-hoppen-in-the-cabinet\/","title":{"rendered":"In the cabinet: Daisy Hoppen"},"content":{"rendered":"<p>Daisy Hoppen is a London-based publicist and one of the most trusted names in the fashion, art and culture worlds. Her personal style is just as esteemed \u2013 dark, romantic, a little bit gothy. Her approach to beauty is simple: stick with what works, find comfort in ageing and, when in doubt, look to Susie Cave for inspiration.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How do you define beauty?<\/strong><\/p>\n<p>I don\u2019t believe there is one definition of beauty \u2013 it\u2019s very much in the eye of the beholder.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What\u2019s your earliest beauty-related memory?<\/strong><\/p>\n<p>Using my mother\u2019s lipstick \u2013 very badly \u2013 both on my face and on the walls.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What was your earliest beauty influence?<\/strong><\/p>\n<p>I was never hugely drawn towards makeup, but I loved hair and having my hair brushed. Despite being one of four girls, makeup never played a huge part in our lives.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Talk to me about beauty PR \u2014 what does a brand need to resonate or cut through these days?<\/strong><\/p>\n<p>We are not a traditional beauty agency, but I think what is interesting is that no one is\u00a0 <em>just<\/em> interested in beauty, fashion, art or culture separately \u2013 we try to have a point of view across all of these worlds. We like to create authentic communities around brands and clients who can become their friends and supporters. I feel more than ever that a brand needs to have a singular vision, and product that is unique to themselves.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What\u2019s your personal philosophy when it comes to beauty?<\/strong><\/p>\n<p>I am terrible at beauty for the most part \u2013 I keep things very simple. I am also very loyal, so when I find something that works, it\u2019s a \u2018forever\u2019 thing for me.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Have you found that time and ageing has evolved this in any way?<\/strong><\/p>\n<p>Ironically, I feel more comfortable in my skin and body now in my 40s than I did in my youth. I don\u2019t really enjoy my grey hair but aside from that I feel okay.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What about motherhood and welcoming your daughter?<\/strong><\/p>\n<p>I have more lines on my face, and less time to do push-ups and <a href=\"https:\/\/www.russh.com\/best-pilates-studios-sydney\/\" target=\"_blank\" rel=\"noopener\">Pilates<\/a>, but in reality, you spend so much time running around after children \u2013 it keeps you fit. I am also more of the mindset that I want my daughter to be happy in her own skin and not dwell on \u2018definitions\u2019 of what beauty is.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-268018\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_05.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_05.jpg 1200w, https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_05-300x200.jpg 300w, https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_05-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>How do you feel about growing old?<\/strong><\/p>\n<p>I am absolutely fine about growing old, but health is wealth and something that I am more preoccupied with now in my 40s. NEKO health [a preventative full body health scan] was a really interesting moment for me this year.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How do you feel about cosmetic procedures and \u2018work\u2019 that interfere with ageing?<\/strong><\/p>\n<p>Each to their own. I would be nervous of anything too strong, and personally find the fillers\/lips not really my world, but who knows\u2026 Maybe one day I would feel differently.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What do you feel is your most beautiful feature?<\/strong><\/p>\n<p>Maybe my hair or teeth? But perhaps ask someone else for me \u2013 I don\u2019t think I am the right person to ask.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alternatively, do you have any beauty hang ups?<\/strong><\/p>\n<p>So many. I am actually very shy and self-conscious for the most part.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What\u2019s one beauty lesson you wish you could tell your younger self?<\/strong><\/p>\n<p>It\u2019s ok, you will get some confidence in years to come.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you have a beauty icon?<\/strong><\/p>\n<p>Susie Cave, always and forever.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What catches your attention when you look at someone you think is beautiful?<\/strong><\/p>\n<p>Their eyes, smile and skin.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What makes you look and feel glamorous?<\/strong><\/p>\n<p>Diamonds and a blow dry.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What is the first thing you do when you wake up in the morning?<\/strong><\/p>\n<p>Put my contact lenses in and brush my hair.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>And the last thing you do before you go to bed?<\/strong><\/p>\n<p>Take my contact lenses out\u2026 and brush my hair. These rituals seem to bookend my day.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you need much sleep?<\/strong><\/p>\n<p>I think we are all meant to <em>need<\/em>\u00a0lots of sleep but I\u2019m well acquainted with insomnia \u2013 having a baby wasn\u2019t too scary for me, actually. This week alone I have worked five nights on top of my day job, so sleep is illusive right now.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-268016\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_03.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_03.jpg 1200w, https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_03-300x200.jpg 300w, https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_03-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Can you tell me your top five skincare products, and why you love them?<\/p>\n<p>As mentioned, I&#8217;m very loyal to what I think works for me and my routine. I tend to stick with <a href=\"https:\/\/www.russh.com\/emma-lewisham-the-expert\/\" target=\"_blank\" rel=\"noopener\">Emma Lewisham<\/a>. My favourite products are the <a href=\"https:\/\/emmalewisham.com.au\/products\/skin-reset-serum\" target=\"_blank\" rel=\"noopener\">Skin Reset Serum<\/a>, <a href=\"https:\/\/emmalewisham.com.au\/products\/supernatural-blemish-serum\" target=\"_blank\" rel=\"noopener\">Supernatural Blemish Serum<\/a>, <a href=\"https:\/\/emmalewisham.com.au\/products\/illuminating-oil-cleanser\" target=\"_blank\" rel=\"noopener\">Illuminating Oil Cleanser<\/a>, <a href=\"https:\/\/emmalewisham.com.au\/products\/spf-50-mineral-glow-serum-au-nz?currency=AUD\" target=\"_blank\" rel=\"noopener\">Sunceutical SPF Mineral Glow Serum<\/a> to give me some colour, and the <a href=\"https:\/\/emmalewisham.com.au\/products\/supernatural-face-creme-riche\" target=\"_blank\" rel=\"noopener\">Supernatural Cr\u00e8me Riche<\/a>. I also love some <a href=\"https:\/\/www.chemistwarehouse.com.au\/buy\/157995\/elizabeth-arden-eight-hour-cream-intensive-lip-repair-balm-15ml\" target=\"_blank\" rel=\"noopener\">Elizabeth Arden lip salve<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What about hair care \u2013 you have the most incredible length. What products do you credit for its health?<\/strong><\/p>\n<p>Rarely cutting it, washing it once a week and never really dying it.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Who cuts it?<\/strong><\/p>\n<p>No one really \u2013 I only get it cut when I have to\u2026 but I would probably let Josh Wood touch it.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What\u2019s your favourite lipstick?<\/strong><\/p>\n<p>I really like the <a href=\"https:\/\/www.meritbeauty.com\/en-au\/products\/signature-lip\" target=\"_blank\" rel=\"noopener\">MERIT ones<\/a>, they have a lovely selection of colours.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What\u2019s your signature scent?<\/strong><\/p>\n<p><a href=\"https:\/\/tomyships.com\/products\/polygonum-eau-de-parfum\" target=\"_blank\" rel=\"noopener\">To My Ships Of the Gods<\/a>. I wear it religiously.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What does it smell like; why do you love it?<\/strong><\/p>\n<p>It has a historical but clean feel to it \u2013 its leafy, has hints of citrus and polygonum. I feel like it works for me and my skin. I also use the deodorant, I could never go back to a cheap antiperspirant.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What&#8217;s the most unusual beauty habit you have?<\/strong><\/p>\n<p>I do very little. I rarely get manicures \u2013 is that unusual? Probably for my industry.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What\u2019s the one beauty product you always have on your person?<\/strong><\/p>\n<p>Perfume. I am otherwise quite low maintenance.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Can you share your wellness rituals?<\/strong><\/p>\n<p>Nothing fancy, but I always take my makeup off and remove my contact lenses before bed. I body brush when I remember, and always take magnesium in an attempt to support my sleep. I really enjoy getting Banyas (Russian saunas) and reflexology on a Friday night when I don\u2019t have to go out, too. I like cold spoons on my face when I\u2019m tired, and I believe in good sheets. Preferably from <a href=\"https:\/\/www.ssense.com\/en-au\/everything-else\/designers\/tekla\/home\" target=\"_blank\" rel=\"noopener\">Tekla<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What is the strangest thing you\u2019ve done in the name of wellness?<\/strong><\/p>\n<p>Maybe not the strangest but going to the <a href=\"https:\/\/www.vivamayr.com\/en\/\" target=\"_blank\" rel=\"noopener\">VIVAMAYR Medical Health Resort<\/a> in Austria with my Mother was a really amazing experience.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Do you have a wellness vice?<\/strong><\/p>\n<p>Reflexology with Jessica. We do it at home.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How do you indulge yourself?<\/strong><\/p>\n<p>Blow drys, Banyas and Thai massages.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-268017\" src=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_04.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_04.jpg 1200w, https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_04-300x200.jpg 300w, https:\/\/www.russh.com\/wp-content\/uploads\/2025\/10\/CABINET_DAISY_04-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>What is the last beauty product you recommended to a friend?<\/strong><\/p>\n<p><a href=\"https:\/\/www.russh.com\/emma-lewisham-melanie-grant-london-dinner\/\" target=\"_blank\" rel=\"noopener\">Emma Lewisham<\/a>, as it genuinely works. It\u2019s also great for friends who are pregnant or sadly unwell \u2013 the entire line is pregnancy and cancer treatment safe which makes it a very meaningful gift during challenging times.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>And the last product you bought because you were influenced?<\/strong><\/p>\n<p><a href=\"https:\/\/www.mecca.com\/en-au\/westman-atelier\/\" target=\"_blank\" rel=\"noopener\">Gucci Westman<\/a> products. Claire Goodwin recommended them and I always trust her.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What beauty spots in London do you recommend to friends visiting?<\/strong><\/p>\n<p><a href=\"https:\/\/vicoskin.com\/\" target=\"_blank\" rel=\"noopener\">Jasmina Vico<\/a> for facial treatments or <a href=\"https:\/\/www.claridges.co.uk\/spa\/\" target=\"_blank\" rel=\"noopener\">Clarridges<\/a> for something out-of-this-world amazing in the spa.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What\u2019s the most London thing about you?<\/strong><\/p>\n<p>I sometimes do my makeup on the bus, tube or the back of a taxi. There\u2019s no time at home in the mornings.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What film do you think has the greatest beauty moments?<\/strong><\/p>\n<p>Oh, <em>Funny Face<\/em> with <a href=\"https:\/\/www.russh.com\/audrey-hepburn-biopic\/\" target=\"_blank\" rel=\"noopener\">Audrey Hepburn<\/a> is pretty amazing. I also love <a href=\"https:\/\/www.russh.com\/sense-and-sensibility-daisy-edgar-jones\/\" target=\"_blank\" rel=\"noopener\"><em>Sense and Sensibility<\/em><\/a>\u00a0with all the Dashwood sisters doing their hair and getting ready for balls together.<\/p>\n<p>&nbsp;<\/p>\n\n<style type=\"text\/css\">\n#ag_sc_newsletter { margin:3em 0 1em; }\n#ag_sc_newsletter .row_sc { overflow:hidden; }\n#ag_sc_newsletter.solo .col_half { width:auto; float:none; margin-bottom:2em; }\n#ag_sc_newsletter .col_half h3 { text-align:center !important; }\n#ag_sc_newsletter .col_half h3.icon { margin-bottom:0.75em; }\n#ag_sc_newsletter .col_half h3.icon i { font-size:inherit !important; }\n#ag_sc_s { background:#fff; color:#000; text-align:center; border:solid 1px #000; padding:6em 3em; margin:0 1em; }\n#ag_sc_s h3 { margin-bottom:1em !important; }\n#main article .entry-content #ag_sc_s ul { font-size:14px; }\n#ag_sc_s ul { overflow:hidden; list-style-type:none; text-align:center; display:inline-block; }\n#ag_sc_s ul li { float:left; list-style-type:none; margin:0 0.5em; }\n#ag_sc_s ul li i { font-size:2.4em !important; }\n<\/style>\n<div id=\"ag_sc_newsletter\" class=\"solo\">\n  <div class=\"row_sc\">\n    <div id=\"ag_sc_s\" class=\"col_half\">\n      <h3>Stay inspired, follow us.<\/h3>\n      <ul>\n        <li><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/russhmagazine\/\"><i class=\"fa fa-instagram\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@russhmagazine\"><img decoding=\"async\" class=\"russh_svg\" src=\"\/wp-content\/themes\/russh\/img\/tiktok-brands-solid.png\" alt=\"RUSSH TikTok icon\" height=\"30\" style=\"max-height:30px;\" \/><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/RusshMagazine\/\"><i class=\"fa fa-facebook\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.pinterest.com.au\/russhaustralia\/\"><i class=\"fa fa-pinterest\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/user\/Russhmag\"><i class=\"fa fa-youtube\" aria-hidden=\"true\"><\/i><\/a><\/li>\n        <li><a target=\"_blank\" href=\"https:\/\/x.com\/russh_magazine\"><img decoding=\"async\" class=\"russh_svg\" src=\"\/wp-content\/themes\/russh\/img\/x-twitter-brands-solid.png\" alt=\"RUSSH X icon\" height=\"30\" style=\"max-height:30px;\" \/><\/a><\/li>\n      <\/ul>\n    <\/div>\n  <\/div> \n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Her approach to beauty is simple: stick with what works, find comfort in ageing and, when in doubt, look to Susie Cave for inspiration.<\/p>\n","protected":false},"author":58,"featured_media":268139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,18],"tags":[27,8345],"class_list":["post-268129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-beauty-bag","tag-hidden","tag-in-the-cabinet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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